Why You Need a Competitor Benchmarking Report
If you don’t know how your competitors are hiring, you’re planning in the dark.
While you’re focusing on headcount, budgets and internal priorities, your rivals may be:
Expanding into new locations
Restructuring teams and roles
Investing in new skills or senior hires
Quietly attracting the talent you’d love to hire
Without visibility of those moves, it’s easy to slip into reactive hiring – raising salaries at the last minute to win candidates, scrambling when people leave, and guessing at what “competitive” really looks like.
That’s where a Competitor Benchmarking Report becomes a powerful tool.
Why competitor hiring insight matters
Recruitment doesn’t happen in isolation. Every decision you make on pay, benefits, flexibility, role design and employer brand is being silently compared with what the rest of the market is doing – especially your closest competitors.
When you don’t understand:
Who your competitors are hiring
What roles they’re prioritising
How they’re structuring teams
What they’re offering to attract talent
…you risk falling behind on both talent and market position.
A structured Competitor Benchmarking Report turns speculation into data you can act on.
What is a Competitor Benchmarking Report?
Vermelo’s bespoke Competitor Hiring Report analyses the recruitment activity and talent strategy of the organisations you’re competing with most directly.
It helps you:
See where competitors are expanding, downsizing or reshaping teams
Benchmark your own hiring volume, speed and seniority against the market
Understand the types of roles and skills others are prioritising
Identify where your EVP may be stronger, or weaker, than theirs
By combining real-world recruitment delivery with market insight, you get a clearer picture of where you stand – and what to do next.
The risks of flying blind
Without competitor hiring data, businesses often end up:
Reacting too late – only adjusting salaries or benefits after losing candidates
Misjudging demand – underestimating how hard certain roles will be to fill
Over- or under-investing in specific teams or locations
Missing early warning signs that a rival is building capability in your core market
Over time, these decisions add up to slower growth, higher churn and a weaker position in the talent market.
Competitor benchmarking gives you an early warning system.
How Vermelo’s Competitor Benchmarking works
Our free Competitor Benchmarking Report is designed to be simple to request and easy to use.
You share up to three competitor names you’d like to benchmark against, and we:
Analyse their visible hiring activity
Looking at role types, locations, volume and seniority, we identify where and how your competitors are investing in talent.Highlight key trends and signals
Are they building new functions? Scaling certain teams? Shifting towards hybrid or remote roles? We surface what’s changing – and why it matters.Benchmark against your own hiring strategy
We compare their activity to your current approach, flagging potential risks, gaps and opportunities.Translate insight into action
You receive practical recommendations you can use in workforce planning, salary reviews, employer brand activity and recruitment strategy.
The outcome: a clearer view of the playing field, and a roadmap for staying ahead.
How to use competitor benchmarking in your hiring strategy
Once you have a Competitor Benchmarking Report, you can quickly turn insight into impact by:
Refining your EVP - Tailor your messaging and benefits to stand out where competitors are strong – or capitalise where they’re weak.
Prioritising critical roles - If the report shows a surge in hiring for a certain skillset, you know where to focus pipelines and talent pooling.
Adjusting pay and flexibility - Use benchmarking insight to avoid overpaying or under-offering – especially in high-demand roles.
Informing workforce planning - Align headcount plans, succession pipelines and location strategy with real market signals, not guesswork.
When should you request a Competitor Benchmarking Report?
A competitor benchmark is especially valuable when:
You’re planning next year’s headcount and recruitment budget
You’re seeing increased candidate drop-out or counter-offers
A key competitor is growing, merging or changing strategy
You’re entering a new region, product line or market segment
Leadership is asking, “Are we competitive enough to attract the people we need?”
If any of these sound familiar, a report can give you the clarity and confidence you’re missing.
Download the Competitor Benchmarking Report Fact Sheet
Download the “Competitor Benchmarking Report” Fact Sheet to get a clear, one-page summary of:
What a Competitor Benchmarking Report covers
How it supports workforce planning and talent strategy
The benefits of understanding your rivals’ hiring moves
How Vermelo’s free report works and what you’ll receive
Perfect to share with HR, Talent Acquisition and senior stakeholders when you’re making the case for more data-led hiring decisions.
Let us create a competitor benchmark for you
Book a 15‑minute discovery call or contact Santa Benga - santa.benga@VermeloRPO.com | 07304 094171