Why You Need a Competitor Benchmarking Report
If you don't know how your competitors are hiring, you're planning in the dark.
While you're focused on headcount, budgets and internal priorities, your rivals may be expanding into new locations, restructuring teams, investing in new skills or senior hires, and quietly attracting the people you'd love to hire. Without sight of those moves, hiring turns reactive: salaries raised at the last minute to win a candidate, scrambling when people leave, and guessing at what "competitive" means. The case for watching competitors' hiring, and how to read what you see, is in why understanding your competitors' hiring strategy gives you an edge. This page is about the report itself.
What is a Competitor Benchmarking Report?
A bespoke analysis of the recruitment activity and talent strategy of the organisations you compete with most directly. It shows where they're expanding, downsizing or reshaping teams; benchmarks your own hiring volume, speed and seniority against the market; sets out the roles and skills they're prioritising; and identifies where your employer value proposition is stronger or weaker than theirs. Because it's produced by people who run recruitment every day, the insight comes with a view on what to do about it.
How it works
Our Competitor Benchmarking Report is free, and simple to request. You give us up to three competitors you'd like to benchmark against, and we:
Analyse their visible hiring activity. Role types, locations, volume and seniority, to show where and how they're investing in talent.
Highlight the trends and signals. New functions being built, teams being scaled, a shift towards hybrid or remote roles: what's changing and why it matters.
Benchmark against your own hiring strategy. Their activity compared with your current approach, with the risks, gaps and opportunities flagged.
Turn insight into action. Practical recommendations for workforce planning, salary reviews, employer brand activity and recruitment strategy.
The outcome is a clearer view of the playing field and a plan for staying ahead.
How to use the report
Refine your EVP, to stand out where competitors are strong and press where they're weak. Prioritise critical roles: if the report shows a surge in hiring for one skillset, you know where to build pipeline. Adjust pay and flexibility with evidence, so you neither overpay nor under-offer in high-demand roles. And inform workforce planning, aligning headcount, succession and location decisions with real market signals. Benchmarking is one of the projects on our talent advisory page, alongside salary, benefits and job structure comparisons, if you want to go further than the free report.
When should you request one?
A benchmark is most useful when you're planning next year's headcount and recruitment budget; you're seeing more candidate drop-out or counter-offers; a key competitor is growing, merging or changing strategy; you're entering a new region, product line or market segment; or leadership is asking "are we competitive enough to attract the people we need?"
Download the factsheet
The "Competitor Benchmarking Report" factsheet is a one-page summary of what the report covers, how it supports workforce planning and talent strategy, and how the free report works. Useful for sharing with HR, talent acquisition and senior stakeholders when you're making the case for more evidence-led hiring decisions. There's also a short video: Why you need a Competitor Benchmarking Report.
Let us build your competitor benchmark
Tell us the three competitors and we'll take it from there. Request your free report