For senior leadership and sales director roles, the insurer needed a more sophisticated way to assess cultural alignment and leadership potential beyond standard interviews—without it, they risked expensive mis-hires, cultural clashes, and weak succession planning. Vermelo introduced a psychometric testing framework: benchmarking top leaders to define success profiles, embedding psychometric insights into selection and onboarding, and delivering data-driven reports to reduce subjectivity. The outcome was improved hire quality, stronger leadership alignment, lower turnover risk, more robust succession planning, and increased confidence among stakeholders in a fair, evidence-based process.